Indesign, Illustrator, Photoshop
Brand designer, art direction
I worked with this real estate client on her brand development. New to the industry and eager to establish herself as an expert, we created a look that is upscale, yet edgy, to appeal to her young, wealthy clientele.
The project scope included logo design, brand guideline development, stationary design and a range of templates to maintain brand consistency on her social media where she carries out the majority of her marketing efforts.
Caroline's brand takes inspiration from Architectural Digest and proves that neutral doesn't have to be boring.