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Caroline Anderson
CLIENT
Caroline Anderson
SOFTWARE
Indesign, Illustrator, Photoshop
MY ROLE
Brand designer, art direction
I worked with this real estate client on her brand development. New to the industry and eager to establish herself as an expert, we created a look that is upscale, yet edgy, to appeal to her young, wealthy clientele.
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The project ​scope included logo design, brand guideline development, stationary design and a range of templates to maintain brand consistency on her social media where she carries out the majority of her marketing efforts.
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Caroline's brand takes inspiration from Architectural Digest and proves that neutral doesn't have to be boring.






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